I’m a creative leader and hands-on design professional with 20+ years of experience building brands, developing visual identities, and translating business objectives into compelling creative work and integrated marketing communications across multiple channels.
My career began in graphic design and the printing industry, working directly with businesses across different industries to develop and produce their marketing materials. This hands-on foundation gave me a deep understanding of the creative process, from concept and design to production and delivery, while building my experience in business operations, project coordination, and client relationships.
I later joined Equity One, a real estate investment trust (REIT), where I supported corporate marketing and communications, working directly with tenants and internal teams, including Human Resources, brokers, and employee communications. This experience strengthened my ability to understand diverse audiences and create communications that serve both business and organizational needs.
Today, as Creative Director of Marketing at The ONE Group, I lead creative development across a portfolio of restaurant brands, supporting hundreds of locations. I partner with teams across Marketing, Operations, Training, Finance, Human Resources, IT, Guest Support, Legal, and Off-Premises to develop creative solutions and marketing communications that support business priorities, brand consistency, and internal and external audiences.
My work spans integrated campaigns, digital, social media, websites, email, advertising, menus, packaging, photography, video, and in-store materials. I collaborate with internal teams, agencies, vendors, photographers, and production partners, guiding projects from concept through execution while balancing creative vision, quality, and business needs.
I believe great creative work goes beyond aesthetics. It combines strategic thinking, purposeful storytelling, collaboration, and thoughtful execution to build stronger brands and meaningful connections with the people they serve.
