VERONICA GOLDSTEIN
Creative Director
With a foundation in design, communications, and creative strategy, I’ve built my career around shaping brands that are both visually compelling and strategically aligned. My approach blends creativity with intention—ensuring every project not only looks strong, but performs with purpose.
As Creative Director for Benihana, RA Sushi, and Samurai, I lead multi-brand creative from concept through execution, guiding projects with a hands-on, detail-driven approach. I thrive in fast-paced environments where I can bring structure to complex workflows, collaborate across teams, and turn ideas into cohesive, high-impact deliverables.
My work spans a wide range of creative—from advertising and menus to websites, packaging, and large-scale campaigns. Beyond execution, I focus on maintaining brand integrity across every touchpoint, managing visual systems, and ensuring consistency at scale. I also work closely with franchise and licensing partners, providing clear creative direction and building tools that help extend the brand experience seamlessly.
At my core, I’m a creative leader who values clarity, collaboration, and strong vision. I take pride in building brands that connect, creating work that resonates, and delivering results that support long-term growth.
As Creative Director for Benihana, RA Sushi, and Samurai, I lead multi-brand creative from concept through execution, guiding projects with a hands-on, detail-driven approach. I thrive in fast-paced environments where I can bring structure to complex workflows, collaborate across teams, and turn ideas into cohesive, high-impact deliverables.
My work spans a wide range of creative—from advertising and menus to websites, packaging, and large-scale campaigns. Beyond execution, I focus on maintaining brand integrity across every touchpoint, managing visual systems, and ensuring consistency at scale. I also work closely with franchise and licensing partners, providing clear creative direction and building tools that help extend the brand experience seamlessly.
At my core, I’m a creative leader who values clarity, collaboration, and strong vision. I take pride in building brands that connect, creating work that resonates, and delivering results that support long-term growth.
Creative Strategy
& Design Expertise








